1. Oh boy…I can’t even get to the first step to check my insights- I get a lighthouse returned error on the homepage as well as specific post urls. I haven’t seen this mentioned regarding core vitals. Do you know what I should look at or have you seen this at all?

  2. This is the best explanation I have ever read about this as well as the only one I have ever understood!

  3. RaShell Southerland says:

    Hi Kelly-

    This has been so incredibly helpful! I’d love to finish analyzing our site, but I’m stuck.

    Our Analytics looks different than yours. We are running Google Analytics 4. There is no pie chart. The charts below say “New Users by User Source” and “Sessions by Session Medium”.

    I have the option to “View user acquisition” in the first box or “View traffic acquisition” in the second box. I am unable to click on Organic Seach in either.

    When I click on either of those, I do not see “Primary Dimension” anywhere.

    Thank you so much for your help.

    1. Hi RaShell! I haven’t switched over to Google Analytics 4 yet, but I believe this will get you the report you’re interested in: Scroll down the “Home” page a bit until you see this section: “WHICH PAGES AND SCREENS GET THE MOST VIEWS?”

      If you click the “View pages and screens” link in that section, that will take you to the “Pages and screens” report (which is also accessible from the left-hand side by clicking “Engagement»Pages and screens”).

      This shows you all views by page, so then to limit it to just those from organic search visitors, click the “All Users” button near the top of that page. On the right-hand side, search for the “Session source/medium” dimension in the top drop-down, then pick “google / organic” in the second drop-down. Click the “Apply” button to show all views by page for just the visitors from Google.

      From there, you can adjust the dates in the upper right corner, and you should be good to go!

  4. When I opened Google Analytics, I didn’t have the same options you named. Under primary dimension, there is no option “keyword.” It says “top channels.” So, I can’t use the pagespeed insights because I don’t have a list of top posts. And are sessions the same as pageviews? Nothing seems to match up??

    1. Hi Jennifer! This might be easier to tackle if you can keep the video in one browser window and open Google Analytics in another browser window so they’re side by side. 🙂 From your description, it sounds like you might be on the screen shown at the 2:05 mark in the second video above.

      From that screen, if you scroll down below the pie chart (shown starting around the 2:32 mark), you’ll see a list in table format. In that list, you’ll click “Organic Search”, and that will take you to the screen where you can set the “Primary Dimension” to “Landing Page” (that’s shown starting at 2:53).

      Hope that helps!

      1. Ah! So, I was just using the transcript and not the video to get the directions. Got it now. I had already just put my top post in the pagespeed insights and checked it. I did notice that when I clicked the little arrow in analytics just now to get the link to that top post, it included “wp-content/cache/all” in the link, which gave me a different (better) score. But regardless, I have a lot of work to do! Looking forward to your workshop! Thanks so much!

  5. Thanks, Kelly! I look forward to the email.

    1. Hi Brandice! I’m putting the finishing touches on now and should have an announcement out within the next day or so. 🙂

  6. I can’t think of anyone else I’d rather learn this from than you, Kelly! Always practical and reasonable, yet with good business strategy.

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