Approximately 99.99 percent of the time when I sit down to write a blog post, this is what I'm thinking: "I'm not saying anything new. Tons of other posts are already out there about this same thing, so nobody's going to read my piddly little contribution. Why bother?" The doubt starts as a … [Read more...]

Your reader? She's busy, busy, busy. She started her day with a to-do list longer than War and Peace. Then her boss dumped a new project on her desk this morning that's due at the same time she needs to duck out of the office. Not that she can afford to duck out of the office, but it's the only … [Read more...]