Attract your true fans.

You churn out content, week after week, and where does it get you?

You're working as hard as you can (while still getting some sleep), but you're still not growing as much you'd like. And that "passive" income everyone talks about? Not feeling so passive.

The truth is you don't need a million page views to become a trusted content creator and make a sustainable income from your site.

What you need is an inner circle of true fans who click the share button. Fans who subscribe or follow you. Fans who click your affiliate links and buy your products.

And with Sticky Blogging in your back pocket, you'll have the exact step-by-step process for attracting loyal fans who keep coming back for MORE.

Show me how to attract fans
Sticky Blogging with Kelly Holmes

Doors close in...

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Days
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Hours
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Minutes
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Seconds

Stop throwing spaghetti at the wall.

Cranking out more and more content — desperately hoping something (anything) will take off — is not a recipe for success. The Sticky Blogging master class is backed by the science of how readers read and more importantly how you move readers to take action. Because you need proven strategies that will grow your site — not just one person's opinion of what might work.

When you put Sticky Blogging to work for you in your emails, blog posts, and social media posts, NOTHING will stand between you and your full potential.

You'll finally have everything you need to convert one-time readers into loyal fans.

This isn't theory. This isn't a gimmick. This is science.

And that's why Sticky Blogging works.

With Sticky Blogging, you will...

TOUCH HEARTS

Sticky Blogging gives you the power to inspire, empower, and reassure. The power to fill your readers with awe, hope, and joy. And readers will remember you for it.

GROW TRAFFIC + INCOME

Want your content shared on social media? Want to go viral? Want more subscribers — subscribers who buy? You'll learn how to write in a way that gets results.

SERVE YOUR AUDIENCE

If you're passionate about informing and helping your readers, statistics and logical reasoning won't get through to influence them. But Sticky Blogging will.

WRITE FASTER

Stop wasting time staring at a blank screen. With templates, swipe files, and a master pre-publish checklist, you'll crank out your first draft in a fraction of the time.

ATTRACT TRUE FANS

To succeed as a content creator, you need to attract true fans who will read every post and even buy your products. Sticky Blogging will help you attract your fans who keep coming back.

GAIN CONFIDENCE

With Sticky Blogging by your side, you'll banish that pesky self-doubt that eats away at you. You'll write with confidence, knowing you're following all the steps that will connect with your true fans.

Ready for everything you publish to deliver real results?

Start attracting true fans now »

"As I was working on my goals earlier this year, I was thinking about what changed everything for me. For some perspective, my site's first year, I made $2,000, which was so frustrating because of all the time and work I put into it.

But then towards the end of that year, I took Sticky Blogging, and what Kelly taught me is what changed everything.

Applying the Sticky Blogging strategy has helped me in my growth, and my second year, I grew my income by nearly 20 times. That's 20x growth in one year. The next year, I made well over six figures!"

April Grow

APRIL GROW
Stunning Style

"When I first started my site, so many of my posts fell flat. I felt stumped and wondered what I was doing wrong.

While taking the Sticky Blogging master class, my eyes opened. I started to actually connect with my readers. After several big shares on social media and a viral post, I was sold. Kelly's course was the knowledge I needed to take my site to the next level.

Since taking her course, my page views grew by 5x."

Lauren Tamm

LAUREN TAMM
The Military Wife and Mom

"I'd been blogging since 2009 and I'm a writer by profession, so I worried Sticky Blogging would just cover concepts I knew already. But I was in an awful rut, and I decided to take a chance. After lesson one, I knew the course would be well worth it.

One of the first posts I made "sticky" had been dead for a long time. In the three previous years, it got about 1,000 pageviews. Not 1,000 a month – that's the total over three years. So I took less than an hour to revamp the post using what we'd covered in the course, and this year I'm averaging nearly 4,000 pageviews a month just to that one post. That's 148x growth! Plus, it's loaded up with affiliate links so it makes me some extra money. Now, that post is consistently in my top 10-15 posts.

Sticky Blogging has also transformed how I approach writing emails to my list and sales copy for my products. Before the course, I especially struggled to write sales pages. Then for the most recent product I launched, I used the Sticky Blogging principles to write the sales page and sales emails. I sold more copies of that new product in one week than I sold all last year for the last product I launched.

I have bought and not taken plenty of courses, believe me. But something about Kelly and the way she presents information clicked with me. I committed to it, put it on my calendar, and embraced my inner overachieving front-row student. It's a testament to how effective Kelly is as a teacher and a motivator. This course lit a much-needed fire under me and made me feel excited about blogging again—and that is priceless."

Sally Kuzemchak

SALLY KUZEMCHAK
Real Mom Nutrition

Become a true fan magnet.

This course gives you power-packed modules to turn every piece of content you write into a fan-converting machine, from blog posts and emails to social media posts and sales landing pages.

Course modules include:

  • Write Grabby Headlines – You could write the most perfect piece of content in the world, but if you can’t get the reader to click your title or subject line, you’re done. Do not pass Go, do not collect $200. In this module, you get the exact steps for coming up with a headline your true fans can't resist.
  • Make Every Post Deliver Results – Why do some posts flop while others take off? This module reveals the two essential ingredients every post must have in order to be viral-worthy.
  • Compel the Reader to Take Action – You need to keep readers coming back for more. Get them to sign up for your mailing list. Like your Facebook page. Buy your e-books. This module gives you the best shortcuts for connecting on a deeper level so you can convert your reader into a loyal fan.
  • Keep Readers on Your Site – When readers land on your post, they rarely read all the way to the end. Some don’t even make it halfway. A few simple but powerful tricks can string your reader along and keep them reading until they become a fan.
  • Stop Worrying About Grammar – Present perfect progressive tense, nonrestrictive modifiers, predicate nominatives…say what? In this module, you find out which grammar rules matter to readers — and which ones you can forget about once and for all.
  • Trim the Fat – Flabby writing is a surefire way to lose your reader’s interest. You'll learn the warning signs, plus how to fix it to keep your readers glued to the screen.
  • Write Faster – Speed up your writing process and demystify the editing step to get the most out of your time. With this module, you'll get the most powerful template to use with every post to make sure you tick all the Sticky Blogging boxes. Plus, you'll get a cheat sheet you can use for every new post to avoid the dreaded Blank Screen effect.
  • Make It Sticky – In this live video Sticky Makeover session, we'll step through actual posts and emails hand-picked from students and make them "sticky" right before your eyes.
  • Win Over True Fans – Getting the reader all the way to the end of your post is only half the battle. To reach your goals, you need to turn them into a fan who keeps coming back for more. But how do you actually do that? This module will teach you the quickest and most effective strategies.

"People were not sticking around to read my posts. I even told myself, 'People just want the photos, so the writing doesn't matter. No one reads blogs.'

Boy, was I wrong.

People still read blogs. Yes, they want your photos, recipes, and instructions. But if the writing doesn't hit the mark, people will give the whole enchilada a thumbs down. They won't stick around and read all the way to the end.

And so after 12 years of blogging, I did something that might sound a little crazy. I signed up for a blogging course: the Sticky Blogging master class.

The results after updating just one post? I got more than double the traffic the same post got a year earlier. And all I did was update that post using the strategies I learned in Kelly's course.

This course changed the way I plan my content, how I write my email newsletters, my process for coming up with headlines, how much time I spend blogging (it's way less!), and so much more.

The people I drive to my site from Pinterest are now sticking around. Return users are increasing month-over-month according to Google Analytics. And my email list grew 25 percent in the last 4 months!"

Jennifer Priest

JENNIFER PRIEST
Smart Fun DIY

"I had been blogging for more than nine years, and I'd hit a wall. Writing had become a chore. So I decided to sign up for Sticky Blogging to see if it could help. And by the time I had gone through the pre-work module—before class even officially startedI was feeling excited about my site again.

It's been one year since I finished the course, and I'm still using the Sticky Blogging techniques. I feel so much more relaxed when writing blog posts and emails, now that I have a step-by-step process. The printouts are an absolute time-saver. Now when I hear back from readers, it's clear they're engaging more deeply with my content. Plus, my blogging friends think I'm a whiz with headlines!

Sticky Blogging gave me a huge boost of confidence plus a clear strategy for what I didn't know or wasn't sure of. Writing is so much easier now that I have a proven framework."

Ngina Otiende

NGINA OTIENDE
Intentional Today

"I've been a professional blogger for more than five years, so it's not like I'm a newbie or anything. Still, after taking the Sticky Blogging master class, I completely revised my entire writing process.

While taking the full course, I had a couple of important sponsored posts lined up. I decided to take some of Kelly's concepts for a spin. After finishing my first "sticky" post, I emailed the agency to let them know I was ready for revisions.

The agency's response? The client is blown away. There's not a single revision. Please share it as soon as possible. That's almost unheard of; brands always have revisions.

Needless to say, I've used Sticky Blogging strategies in every single sponsored post on my schedule since then. When you take the time to wow an agency, they offer you sponsored work again and again. Repeat clients pave the road to financial success.

In today's online environment, it can feel nearly impossible for new content creators to catch the attention of brands. Follow Sticky Blogging guidelines in your day-to-day writing, and you'll stand out. This is how to leave your competition in the dust."

Zina Harrington

ZINA HARRINGTON
Let's Lasso the Moon + Becoming Unbusy

"The secret to success as a content creator is not cranking out new content as fast as possible. If you want to grow your audience or your income, every piece of content you publish from now on needs to attract your true fans."

KELLY HOLMES, STICKY BLOGGING

What's inside...

When you add your name to the Sticky Blogging roster, you'll get:

  • The Master Class
    10 modules that put the full power of Sticky Blogging in your hands. You get two modules every week that will take you approximately 30-45 minutes each, for a total time commitment of around one hour a week. You don't have to be free at any specific time, so you can work at your own pace.
    Value: $499
  • The Live Coaching Calls
    Tune into live video Q&As with your instructor every week to get your specific questions answered—about Sticky Blogging or anything related to being an online creator. If you can't make it live, you'll get a replay.
    Value: $499
  • The On-Call Instructor
    Your instructor is available in the private class community every weekday of the 5-week session. It's like having an online marketing coach on call for a month.
    Value: $499
  • The Mentors
    As you move through the course, you'll also get one-to-one mentoring from successful Sticky Blogging graduates. Your mentors will help answer any questions you have, give feedback on your assignments, and cheer you on from the sidelines.
    Value: $199
  • The Master Checklist
    Use this pre-publish checklist to turn every post into a fan-converting machine. You won't have to keep referring back to the course because this checklist gives you one handy cheat sheet for everything you learned.
    Value: $99
  • Lifetime Access
    Revisit the course material as often as you want. Other courses require a monthly subscription fee for lifetime access, but with Sticky Blogging you get all the course materials forever and ever, including all future updates.
    Value: $499 a year
  • The Support Group
    Get access to a private course community that's not another Facebook group. This exclusive community gives you a built-in crew of content creators who are traveling the same path as you. Cement your learning with access to real-life examples of how to apply the Sticky Blogging techniques in every niche imaginable, plus you can ask any questions you have and connect with your fellow creators.
    Value: $99
  • The "Sticky Makeover" Event
    In this live and recorded video event, we step through two real posts from students in your class and apply everything you’ve learned so far.
    Value: $299

Here's a sneak peek...

Sneak peek inside the Sticky Blogging master class

And...exclusive bonuses for you today!

If you enroll before the timer runs out, you also get access to...

Video library
  • Video Library: Sticky Makeovers
    Get access to this bonus library of "sticky" makeover sessions from a wide variety of niches. In these powerful video critique sessions, your instructor reviews actual posts from students because when it comes to the learning process, real-life examples are worth their weight in gold.
    Value: $399
  • Mini-Course + Bundle: How to Conquer Your Never-Ending To-Do List
    No time? No problem. In this bundle, you'll get a power-packed mini-course with the best time management secrets for busy bloggers, plus printables to help you get a handle on your overwhelm once and for all. After four quick modules, you'll have the confidence to cut the busywork from your schedule so you can focus on the techniques that will actually grow your blog.
    Value: $149
  • Swipe Files, Tools, and Ready-to-Use Templates
    These bonus goodies alone are worth the price of admission. With done-for-you resources, you'll save endless time and effort as you create content from here forward. You'll get a swipe file of proven formulas for irresistible headlines, a sample project plan and editorial calendar for attracting your true fans, a grab-and-go worksheet that eliminates the Blank Screen effect when you sit down to write, and more.
    Value: $345
  • Bonus Module: How to Make Your Email List Work for You
    In this advanced course module, discover how to get your mailing list delivering traffic and income for you.
    Value: $99

Total Sticky Blogging value: $3,485

Total Sticky Blogging investment: $279

MONTHLY PAYMENTS STARTING AT $75 A MONTH

"When I first took Kelly's free workshop, I remember thinking that these techniques couldn't possibly work in my niche. But after close friends recommended the full master class, I took a chance and signed up. As soon as I got inside the course, I realized Sticky Blogging really does work for every niche. It's about honing your craft as a writer. So much of what I learned is applicable to any kind of writing I may do in the future — email newsletters, sales landing pages, social media posts, and more.

This is the first blogging course I've ever taken that I have completed start to finish. I was excited about the lessons because they're relevant to what I'm doing every day, whether for my own site or other writing that I do. Each lesson was presented in a manageable chunk with clear, doable action steps. I highly recommend the Sticky Blogging master course to other content creators. Kelly is now on my short list (she's one of two people on it!) of course instructors whose course content I can trust to be excellent, sight unseen.

I loved the layout of the course and appreciated how active Kelly was in the private course community. Since taking Sticky Blogging, I've taken three other online courses, and they made me realize how well-organized the Sticky Blogging course is. I didn't realize I was spoiled!"

KRIS BALES
Weird, Unsocialized Homeschoolers

Let's get started now.

In two lessons a week for five weeks, this course will transform the way you create content. Starts Monday, October 16, and ends Friday, November 17.

The Course

This course will rescue you from the hamster wheel of chasing page views and put you on the path to attracting your true fans.

Inside the Sticky Blogging master class, you get access to all of the following:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$279

MONTHLY PAYMENTS STARTING AT $75 A MONTH AVAILABLE HERE

The Course + Workbook

Research shows that note-taking on paper is a more effective way to learn than reading and note-taking on a computer.

That's why this option includes the course, plus a printable workbook and audio:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$299

MONTHLY PAYMENTS STARTING AT $80 A MONTH AVAILABLE HERE

Most popular with students

Imagine this...

It's Saturday morning, and the house is quiet because you're the only one awake. Still in your pajamas, you cuddle up on the sofa with your first cup of coffee and your laptop.

When you pull up your inbox, you remember. Oh, right.

You'd published a new "sticky" post yesterday afternoon and scheduled an email newsletter to go out this morning to your followers.

And the newsletter must have already gone out because in your inbox, you see them. Email after email after email from your true fans.

"This is awesome! I just pinned this and shared it on my Facebook wall!"

"You have no idea how much I needed this today."

"I feel like you can see inside my head. You get me."

And above those emails?

PayPal notifications. So many PayPal notifications. Because you linked to your e-book in that one email.

While you were sleeping, your site was working for you:

  • So you can pay off every last cent of that nagging credit card debt.
  • So you can stay home with your kids.
  • So you can be your own boss and work when you want to (and enjoy a healthy dose of time off, too).

All because you stopped chasing page views and became a Sticky Blogger, purposefully building your posse of true fans.

And you never even had to change out of your jammies.

What happens when you become a Sticky Blogger

These unsolicited comments came directly from students after recent editions of the Sticky Blogging master class...








"When I first heard about Sticky Blogging, honestly I felt like it would be more work when I already had enough to do. I was on the hamster wheel of page views, cranking out post after post after post. It's so easy to fall into that trap because so many other content creators are doing that. It feels like the only way to succeed is to post three, five, or more days a week.

But how many people are you really connecting with when you're just blasting them with content? And you're going to run out of steam. That's the path I was on.

Because of Kelly's course, I'm over chasing page views. Been there, done that. You'll never have enough page views, but if you're connecting with your true fans, that's all you need.

There's a huge difference between "here's a recipe" and that feeling of sitting down in your living room with your girlfriends, passing around your favorite recipes that really work for your family. It's the connection. And I've seen firsthand that one "sticky" post is more valuable to me than three or four that aren't."

Rebecca Cooper

REBECCA COOPER
Simple As That

Hi, I'm Kelly Holmes.

I've spent my whole career studying all the best secrets to attract readers and keep them reading. I tested, refined, and tested some more. Now I'm sharing the Sticky Blogging secrets with you.

Hi, I'm Kelly Holmes.

I've spent my whole career studying all the best secrets to attract readers and keep them reading. I tested, refined, and tested some more. Now I'm sharing the Sticky Blogging secrets with you.

Kelly Holmes, Sticky Blogging

About Your Sticky Creator-in-Chief

For more than 15 years, I worked as a professional writer and editor at a billion-dollar company with hundreds of communications professionals on staff.

Co-workers sent my boss emails saying I was the best writer and editor at the company. One person called me a "marketing minx" because of my knack for grabbing a reader's attention and never letting go. People throughout the company would seek me out to help craft communication to inspire customers or employees to take action.

Not because I had some inherent gift. Because I studied the craft of writing constantly. Studied, honed, and studied some more.

After a long career as a corporate professional and a freelance book editor and now in my role as a full-time content creator at HappyYouHappyFamily.com, I know what you need to do to connect on a deeper level with your reader.

Remember: When you connect with your reader like that, your reader becomes your true fan.

This 5-week e-course will give you access to the secrets I learned after more than 20 years of studying writing and how best to convert a reader into a fan.

Except instead of you having to read stacks and stacks of books and thousands of articles, I’ve condensed all the best strategies into a course you can do on your own schedule, at your own pace. And with lifetime access to the course, you can go through it as often as you want to refresh your memory.

I'll see you on the inside!

Kelly

Sticky Blogging works. Here's proof.

Here's what happened when one food and natural living content creator signed up for Sticky Blogging...

Email from Heidi

And here's the reaction from a content creator in the finance niche after she joined Sticky Blogging...

Email from Kati

And here's what one food blogger had to say after publishing their first "sticky" post...

Email from food blogger

Ready to jump in?

Class starts Monday, October 16, and ends Friday, November 17.

The Course

This course will rescue you from the hamster wheel of chasing page views and put you on the path to attracting your true fans.

Inside the Sticky Blogging master class, you get access to all of the following:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$279

MONTHLY PAYMENTS STARTING AT $75 A MONTH AVAILABLE HERE

The Course + Workbook

Research shows that note-taking on paper is a more effective way to learn than reading and note-taking on a computer.

That's why this option includes the course, plus a printable workbook and audio:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$299

MONTHLY PAYMENTS STARTING AT $80 A MONTH AVAILABLE HERE

This is my guarantee to you.

I'm so confident that creating content in this way will bring you faster results that this course includes a 100% satisfaction guarantee.

If you aren't satisfied within the first 30 days after the class start date, contact me and I'll work with you one-on-one until you're satisfied.

100% satisfaction guarantee

But Sticky Blogging is NOT for you if...

To be clear:

  • This course won’t focus on basic tips like "run a spell-checker" — although that is important.
  • We won’t be diagramming sentences to learn all the nitpicky grammar rules.
  • This is not a "Blogging 101" course. In other words, it won’t teach you how to get a domain name and start a website.

But if you’re ready to kick your site up a notch — or 20 — this course is for you.

What you will get is a toolbox of easy-to-implement tricks to take your site to the next level.

And the next level is where you tickle your reader’s funny bone, or fill their eyes with tears, or get their dander up.

Because when you connect with your readers, they'll share your posts. They'll comment. They'll buy the products you recommend.

And they’ll come back, again and again.

You’ll learn:

  • How to craft an irresistible headline that attracts your perfect reader so they can't help but click through,
  • What you're doing that's scaring readers away when you could be attracting them instead,
  • How to balance Sticky Blogging with SEO best practices in every post to keep readers glued to the screen and make the SEO bots happy,
  • How to turn one-time readers into loyal fans who eagerly anticipate every new post, can't wait to share your content, and buy everything you recommend,
  • ...and more.

With short, practical strategies you can easily implement and priceless printables you'll find yourself using for every post you publish, this course gives you the tools you need to become a stronger content creator so you can inspire and entertain your readers.

Whether your goal is to touch people’s lives or to make a decent living from your site (or both) — turning your reader into a fan is the first and most essential step. When you do that, your subscriber list will grow, and the time readers spend on your site will skyrocket.

Here's your course syllabus...

  • Module 0.1: How to Succeed With Sticky Blogging. This program is a little different than what you might expect from an online course. Inside this pre-work module, you'll discover how to get the most out of this program so that you maximize your results.
  • Module 0.2: Power-Up Your Process. You're about to get a direct download of all the Sticky Blogging secrets for converting readers into loyal fans. But before we open up the flood gates to unleash all those powerful techniques, we need to reinforce your foundation as a content creator.
  • Module 1: Write Grabby Headlines. You could write the most perfect piece of content in the world, but if you can’t get the reader to click your title or your email subject line, you’re done. Do not pass Go, do not collect $200.
  • Module 2: Apply the 2-Part Litmus Test. In this module, you'll discover the 2-part litmus test for writing a sticky post that converts readers to fans.
  • Module 3: Hook the Reader Fast. From your first sentence, you need to keep the reader's attention, or you'll lose them to everything else competing for that attention. In this module, you'll learn the step-by-step process for hooking readers fast.
  • Module 4: Find the Emotion. You need to keep readers coming back for more. Get them to sign up for your mailing list. Like your Facebook page. Buy your e-books. But how do you convert a reader to a fan? Emotion. And yet, rambling can turn the reader off. In this module, you'll learn how to quickly connect with the reader on an emotional level so they'll come back again and again.
  • Module 5: Keep the Reader Reading. When a reader lands on your site, they rarely read all the way to the end of a page or post. Some don’t even make it halfway. But a few simple tricks can string your reader along and keep them reading.
  • Module 6: Know Which Rules to Break. Present perfect progressive tense, nonrestrictive modifiers, predicate nominatives…say what? I'm going to let you in on the secret about grammar every content creator should know.
  • Module 7: Make It Sticky. In this video module, we'll step through two real posts from students in your session and apply everything you've learned so far.
  • Module 8: Trim the Fat. Inside this module, you'll learn the best tricks for trimming the fat from your writing—without spending tons of time during the editing process. Because if you don’t tighten up what you've written before you publish, your reader’s attention will wander, and you'll lose them.
  • Module 9: Stick the Landing. You can hook your reader and compel them through your post, but if you botch the landing, they won't come back for more. Inside this module, you get four techniques for how to stick the landing on every piece of content you write.
  • Module 10: Convert the Reader to a Fan. You now know exactly how to get the reader to read all the way to the end of your post, which puts you in an elite club of content creators. But your work is not done. You need to convert that reader into a loyal fan who keeps coming back for more.

FREQUENTLY ASKED QUESTIONS

Got a question?

How much time will this course take me?

This course is designed for busy content creators who can't afford to put everything else on hold for an e-course.

Starting Monday, October 16, you'll receive two lessons each week for five weeks. Each lesson will take you approximately 30-45 minutes, for a total time commitment of around one hour a week.

Beyond the course material itself, the time it will take you to implement the Sticky Blogging strategies on your own site will vary based on your specific situation.

What if I don't have my site started yet? Or what if my site is still brand new?

Full disclosure: The Sticky Blogging master class doesn't step you through the basics of setting up a site the first time. With that said, I've had students who start the course with no site in place, students who've been building sites for 10+ years, and everyone in between.

So it really depends on your personal preference. My students who are just starting their sites tell me they're grateful to have taken Sticky Blogging at the very beginning of their content creation journey because they can start off the right way, connecting with readers and turning them into true fans with every post they publish and every email they send.

Also, during the course, I encourage students to ask any and all questions about growing a site in our private class community — not just about the course material. So if you're at the beginning stage of your journey, during the course I'm available to answer any questions you have, from how to choose a host to picking a site platform to social media tactics and more.

Will you review my posts during this class?

To be clear, this is a group class and not a one-on-one coaching program, so you will not receive a personalized individual critique. However, you will receive individualized feedback on every piece of homework you submit. Also, you can attend weekly live Q&A group coaching calls with me to address your specific questions as you put the Sticky Blogging techniques to work on your site.

Plus, you'll have the opportunity to submit your post or email for a chance to be reviewed by me in a live "Sticky Makeover" video session. Even if your post isn't the one reviewed, this real-time critique session is a powerful learning opportunity that will reinforce all the Sticky Blogging strategies you learn.

I've spent money on other e-courses before and been disappointed. Do you offer any sort of guarantee?

I get it because as a content creator, I've had that experience with other e-courses myself. This course includes a 100% satisfaction guarantee. If you aren't satisfied within the first 30 days after the class start date, contact me and I'll work with you one-on-one until you're satisfied.

How do I know this style of creating content will work for my niche?

If you write words on your site that you want other people to read, and you also want those people to take action after reading them — to click the share button, to subscribe to your list, to get your product, and so on — then the Sticky Blogging approach will work for you.

The reason Sticky Blogging works for any niche is that it's based on the science of how people read and of what moves them to action.

Because that's where the real growth happens. More shares, new subscribers, and new followers means more traffic. More traffic, more clicks on affiliate links, and more paying customers means more income.

Will I need any special tools or programs to go through the course?

All you need is yourself and your web browser.

Your site platform doesn't matter, either. (I've even had many students who don't have a site up and running quite yet. They wanted to start off the right way to attract their true fans from day one!)

You'll access the course on a web site, which is where you'll also access the private course community so you can ask questions and get support throughout your learning process. To be clear, you do not need a Facebook account because you'll access everything through the course web site.

Do I have to be free at a specific time every week?

You can go through the lessons on your own schedule, so you don't have to be free at any specific time.

You'll also get access to a live Q&A group coaching call with me every week to get answers to any questions you have about the lessons that week. (And the calls are also recorded in case you can't make it live!)

I can barely keep up with posting regularly. How can I add an online course to my to-do list, too?

It's time to step off the treadmill of churning out more and more content. You'll be more likely to achieve your long-term goals if you put your basic everyday tasks on hold while you take this course.

Instead of posting three times a week, cut back to once or twice. Instead of spending an hour "networking" on Facebook, close that browser tab. Instead of using every spare moment to pin or tweet or check Google Analytics, stop. Take the time to invest in your future, and it will pay off.

Writing for true fans makes sense. But what about SEO?

Balancing writing for a real live reader and writing for a machine can be a challenge. That's why the Sticky Blogging master class teaches you the template to use to tick all the Sticky Blogging boxes while also incorporating good SEO practices.

I also teach an in-depth SEO course, and I would never recommend an approach that would hurt you from an SEO perspective.

How is this course different from your SEO course? Is there any overlap?

The Sticky Blogging master class is a completely separate program from the Sticky SEO course. In this master class, we dive deep on the most important skill for your success as a content creator: how to write in a way that grabs the reader's attention, compels them to keep reading, and drives them to take action — whether that's to share your post, subscribe to your list, purchase your product, or whatever your goal is.

On the other hand, the Sticky SEO course teaches you only how to grow your organic search traffic from Google and other sources. We do address some SEO techniques in the Sticky Blogging master class, but the Sticky SEO course goes much deeper on the topic of getting your content to show up in search.

Do I get lifetime access to the course?

Yes! Other courses sometimes require a monthly subscription fee for lifetime access, but with Sticky Blogging you get all the course materials forever and ever, including all future updates.

Plus, after the course ends, you'll also get access to a private area of the course community that's just for alumni, where you can continue to ask questions, request feedback, and share your "aha" moments. In other words, you won't take this class once and never hear from me again. You'll be a part of the tight-knit Sticky Blogging family.

I'm interested in the full course, but I can't start Monday, October 16. When will you offer it again?

I typically open registration just once or twice a year. You can stay on the mailing list to hear about the next time, but in the meantime that leaves you creating content the same way you always have and expecting different results.

Here's the truth: Research on time perceptions shows that we typically imagine we'll be less busy in the future. But we're mistaken.

Later is like a mirage in the desert. When you get there, you realize it was a trick of the mind, and now your list is even longer. Stop telling yourself you’ll have more time later. It’s a lie. For all those things you think you’ll get to "one day," you probably won’t.

And every time you push something out in your mind, you’ll be disappointed in yourself. Those untackled projects and goals will weigh you down. Sign up today, put it on your calendar, and start down the road that leads to achieving your goals.

What if I'll be on vacation for a bit during the 5 weeks of the course?

Because the time commitment to complete the course material is approximately one hour a week, my students who have been in this position find it easy to jump right back into the course when they're back in town.

Doors close in...

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Enroll today + attract your true fans.

You won't succeed by just pumping out more content in a crowded market. But after this course, you'll know exactly how to publish content your visitors can't resist. And you'll convert your visitors to loyal fans who keep coming back for more and more and MORE.

Bottom line: When you enroll in Sticky Blogging, you'll have everything you need to write faster, grow your traffic, and connect with the people in the world who need to hear what you have to say.

The Course

This course will rescue you from the hamster wheel of chasing page views and put you on the path to attracting your true fans.

Inside the Sticky Blogging master class, you get access to all of the following:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$279

MONTHLY PAYMENTS STARTING AT $75 A MONTH AVAILABLE HERE

The Course + Workbook

Research shows that note-taking on paper is a more effective way to learn than reading and note-taking on a computer.

That's why this option includes the course, plus a printable workbook and audio:

  • Two lessons each week, so you can keep up with life while you take your site to the next level
  • Practical exercises in every lesson to improve your existing content right now – no theoretical "homework" in this course
  • Worksheets and tools you can use as you write, including a master editing checklist to make sure your future content delivers maximum results
  • Live coaching calls with your instructor every week, plus one-to-one mentoring from successful Sticky Blogging graduates
  • Access to a private community where you and your fellow content creators can ask questions, request feedback on your writing, and share tips with each other
  • Lifetime access to the course and any future updates
  • A printable workbook with all the lessons, plus bonus worksheets and examples from actual content in various niches so that you can take notes in the margins, highlight your "aha" moments, and get serious about the learning process
  • Audio versions of each lesson so you can listen and learn while you do life

ONE-TIME PAYMENT OF
$299

MONTHLY PAYMENTS STARTING AT $80 A MONTH AVAILABLE HERE

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