When sales emails flop...
You spent so much time agonizing over how to write that sales email, then forcing yourself to actually write it—all the while worrying you sound like a cringey salesperson.
Then after you sent it to your list? Crickets. So what good is an email list if your readers won't buy the products you recommend—products you know will help them?
Here's the good news: Emails that do the best job selling follow a formula. And after you stick the Heart-First Sales Formula in your back pocket, you'll have everything you need to send sales emails that boost your bottom line.
INTRODUCING
Sales Email Makeover:
A Workshop for Content Creators
Pitch a product to your email list, they said. Sprinkle affiliate links like confetti, they said. You'll make money while you sleep, they said.
So you spent weeks of your life putting together the perfect product for your audience, then emailed your readers a link to buy, and......womp, womp. Your subscribers aren't even opening your sales emails, let alone clicking through to your sales page.
And why aren't more people buying?
Even if you're lucky enough to have a handful of sales trickle in, it's barely enough to pay for all the tools you needed to set up your e-commerce shop in the first place.
Unfortunately, many online marketing gurus have led us astray about sales emails. Because sending a sales email to your list isn't about selling. It's about serving.
Before you send another sales email, you need a quick, proven formula you can use for every sales email you write from here forward—one that will work just as well for $5 products as for $500 services. And instead of wincing as you hit "send," you'll feel confident knowing that your perfect customers will open your email, click through to your sales page, and buy.
Wednesday, November 5
11 am–12:30 pm Central
12 pm–1:30 pm Eastern
(convert to your time zone here)
Important: If you can't make it live, the workshop will be recorded.
$49 $37
FOR A LIMITED TIME
Want to save even more?
Invite a friend to join you, and you'll both save 48%. During checkout, include your friend's name and the email address where they want to receive their login details.
$98 $47 for 2
$23.50 EACH
Imagine this...
Imagine when you sit down to write your next sales email, you won't be staring at a blank screen. Because thanks to the Heart-First Sales Formula, you already have a running head start before you've even touched your keyboard.
When you hit "send" on that email, you know it will land in your readers' inboxes—instead of the Never Never Land of the Promotions tab or the abyss that is the spam folder. Which means your readers will actually see it and open it.
And because you crafted that email to serve your readers, when you check your sales numbers, your heart won't crack in two thinking of all that wasted effort. Instead, you'll feel like you finally cracked the code.
You'll get a glowing message from a superfan: Thank you SO much for creating this! I've been struggling and struggling, but now I have exactly what I need to fix this.
In this live + recorded video workshop, you'll get a step-by-step process you can use with any new or existing sales email to boost open rate, click rate, and sales conversion rate. But most important of all, you'll have the satisfaction of knowing that the product you worked so hard to create is helping real people.
Will this workshop help you?
If you find yourself nodding along to any one of these (or more!), this workshop is for you...
- When I sit down to write a sales email, I waste time staring at a blank screen because I'm never sure how to start and what exactly to say in order to drive sales
- I hate trying to convince people to buy—I feel like a car salesperson!—so I don't send sales emails as often as I know I should
- I send sales emails, but nobody on my list buys—maybe my subscribers just aren't buyers?
- I know my sales emails are good, but the open rate and click rate are way lower than with other emails I send to my list
If you can relate to any of the above statements, this workshop will help you send emails that connect more deeply with your readers. Because when that happens, you'll get more opens, clicks, and sales.
What kind of results can you expect?
Here are a few real-life examples of what happened when content creators implemented the Heart-First Sales Formula from the pilot version of this workshop.
Nicole Haschke – Craft niche
When I wrote sales emails to launch my course without Kelly's Heart-First Sales Formula, I barely knew what I was doing. (Which feels especially sad considering I've launched two other products and a shop, but there you are.)
I'd spent entirely too much time writing about what customers would receive with the course but scarcely any time at all on why it mattered. Then after applying Kelly's formula, I watched the average open rate and click rate for my launch climb higher. In fact, the click rate on one email doubled, and another went up 2.5x. Even better, I saw a 20 percent increase in sales. I'll never write another sales email without this formula again!
Karen Collins – Nutrition niche
After applying Kelly's strategy to refresh the launch emails promoting my membership, I feel so much better about the sales emails I'm sending. Not only am I using less sales-y language that feels more true to me, but I also added more concrete examples of the benefits of becoming a member, which resonates with my subscribers.
Plus, I updated my sales landing page using what I learned from Kelly, and my conversion rate nearly doubled. These simple changes were highly effective, and they've made the page something I'm especially proud of.
Cheri Gregory – Faith niche
For me, launches are soul-sucking. They take a surprising amount of emotional energy, so I'm always looking for ways to streamline my efforts. That's why for my most recent membership launch, I decided to use Kelly's formula on my sales emails. You mean I can have a simple checklist to follow instead of staring at a blank screen all afternoon? Yes, please!
After giving my sales emails a makeover, I ended up feeling SO PROUD of them. But the best part was that I ended up 10 percent over my stretch goal, and the women who joined are AMAZING. I've even been applying the same techniques to my regular weekly emails, and thanks to one of those emails, I got an invitation to be interviewed on a podcast. On top of all that, my click rate has been the highest it's been in YEARS!
Here's a sneak peek...
Inside this live + recorded workshop, you'll get a practical step-by-step process for refreshing your sales emails so you can maximize opens, clicks, and sales, including:
- The 9 essential ingredients you need in every sales email to grab your customers' attention and get them excited to snag your product (without giving off smarmy salesperson vibes)
- Case study makeovers of real-life sales emails from different niches so you'll have examples showing you exactly how to apply the Heart-First Sales Formula
- Little-known gotchas to avoid so that your sales emails land in your customers' inboxes—and not the bottomless pit of the spam folder or Promotions tab—i.e. so your customers will actually see your offers
- A grab-and-go worksheet that will eliminate the dreaded Blank Screen Effect when you sit down to write your next sales email, plus a juicy bank of template email starters to help you get over the hump of how to start
- A handy checklist of research-backed techniques you can complete in 30 minutes to an hour on any sales email to drive more opens, clicks, and sales
...and more. Ready for your sales email makeover?
What folks are saying...
After attending this workshop, here's what content creators had to say:
- "I always feel so 'salesy' when I write an email to my list about one of my products. It's not a great feeling, so I dread writing them. I was skeptical that a formula could actually help me get over that hump and write something I could feel good about. But holy cow, this workshop was so helpful! Now that I have a step-by-step checklist to follow, I no longer dread sitting down to start a sales email. AND this showed me how writing a sales email is really just connecting, human to human—and that feels so much better." – Christine
- "I signed up for the option to have Kelly review my email during the workshop, and when the day of the workshop rolled around, I was regretting my life choices and wanting to hide under a rock. But I shouldn't have worried. Kelly's feedback was clear and kind, and now I have a formula to follow for my next sales email. I feel like the teacher just did my homework for me!" – Sharon
- "I was convinced my subscribers just weren't buyers. Every time I sent a sales email, so few people bought that I wondered if it was a waste of time to write the emails in the first place. And in a way, I guess it was, but not how I thought. My people are buyers, after all. It's just that my sales emails weren't speaking to my readers' hearts, so I wasn't getting many sales. Now that I understand how to see things from my perfect reader's perspective, people are actually buying from me." – Laura
What's inside...
This workshop is designed for busy folks like you who need a step-by-step process for writing and sending emails that drive sales—of your own product, an affiliate product, or even a service.
You'll get...
- The Workshop
In this live + recorded video workshop, you'll get the Heart-First Sales Formula, plus a power-packed collection of quick techniques you can complete in 30 minutes to an hour on any sales email to boost open rate and click rate, which translates to more sales and higher revenue. - The Checklist
Use this one-stop checklist to make every sales email connect with your subscribers and convert them into customers. You won't have to keep referring back to the workshop replay because this checklist gives you one handy cheat sheet for everything we'll cover. - The Tracker
Track your efforts and save time using this Sales Email tracker. With this easy-to-use template, you'll get an at-a-glance analysis of your sales email performance so you can do more of what's working and skip what's not. - The Support Group
As a follow-up to the workshop, you'll get access to a private peer-to-peer support community (it's not another Facebook group!) where you can connect with others like you who are applying the Heart-First Sales Formula. This is the perfect spot to share "aha" moments and lessons learned because a rising tide lifts all boats.
About Kelly Holmes, Your Instructor
For more than 15 years, I worked as a professional writer and editor at a billion-dollar company, where I became the go-to expert on the best marketing techniques for getting readers to take action. After I left my corporate gig, I built an online business from the ground up, which now supports my family of six—while I work just 20 hours a week.
For years, my students have been asking for my secret sales email sauce. In this workshop, I'm finally sharing my formula for emails that connect with readers and drive sales: the Heart-First Sales Formula.
This formula works with any niche because it's built on the foundation of serving your readers first. Because sending a sales email to your list isn't about selling. It's about serving. And when you do that, the sales come rolling in.
This is my guarantee to you.
Like all my courses and programs, this workshop includes a 100% satisfaction guarantee.
If you aren't satisfied within the first 30 days after the workshop, contact me and I'll work with you one-on-one until you're satisfied.
FREQUENTLY ASKED QUESTIONS
Got a question?
How is this workshop different from your Sticky Blogging course?
The Sticky Blogging master class is a 5-week instructor-led class where we dive deep on the most important skill for your success as a content creator: how to write in a way that grabs the reader's attention, compels them to keep reading, and drives them to take action.
That's important with any piece of content you create, but a sales email also offers unique challenges:
- How do you land in the inbox instead of the spam folder?
- How do you get people to open what's clearly a sales email?
- How do you convince someone to buy when you're uncomfortable with the idea of doing it in the first place?
In this workshop, you'll get a new technique not covered inside the Sticky Blogging course: the Heart-First Sales Formula. And with that trusty formula to guide you, you'll have everything you need to serve your readers more deeply and drive more sales.
Do I need my own product first?
No. You can use the strategies inside this workshop to sell anything—your own product, a product you're an affiliate for, a service you're offering, and more.
How much time will this workshop take?
The live video workshop will take approximately 1.5 hours to watch—or less than that if you catch the replay at 1.5x speed. And if you have to stop at any point, you can pause the video and come back later to pick up where you left off.
Do I get lifetime access to the workshop and pre-work?
Yes! You get lifetime access to the workshop recording and all materials inside your course dashboard.
Is this training for a certain email marketing tool?
The techniques we cover inside the workshop do not require any particular email marketing platform. This workshop is designed for content creators using any email platform, including Kit (ConvertKit), MailerLite, ActiveCampaign, Mailchimp, Drip, Flodesk, and more.
Will I need any special tools or programs to go through the workshop?
Nope! All you need is your email list.
Want your sales emails to, you know, sell?
Join me in this workshop where I'll share the Heart-First Sales Formula, and you'll have everything you need to make your next sales email connect and convert.
$49 $37
FOR A LIMITED TIME
©2025 Sticky Blogging™
Legal disclaimer: Testimonials are the personal opinions expressed by users of the Sales Email Makeover workshop and are provided for informational purposes only. Testimonials shall not be deemed as a representation or guarantee regarding typical or expected results from the workshop. Your results will vary depending on your individual situation.