INTRODUCING

Be Binge-Worthy:
A Workshop for Content Creators

When you publish a new piece of content, you cross your fingers and hope for the best. Maybe THIS will be the one that brings in a bunch of new subscribers. Maybe THIS will boost my affiliate sales. Maybe THIS will be the one that goes viral?

And then...it fizzles out. So you throw it on the metaphorical heap of 50, 100, 200 other posts that also fizzled out—and somehow you have to find the energy to create yet another piece of content and start the cycle all over again.

It's time to stop, and here's why: Everyone says you need to publish more content. But more isn't better. Better is better.

Before you create another piece of content, you need a quick, proven strategy for getting your readers to stick around longer. And instead of bouncing off in the first 30 seconds, they'll actually read the awesome resource you put together for them. Not only that, they'll be more likely to click your affiliate links, join your mailing list, and buy your products.

Page views don't tell the whole story of how your site is doing because that one-dimensional number is missing an essential piece of the puzzle: what kind of results you're getting out of those page views.

Which is why tracking how much time the reader is spending consuming your content is just as important as tracking page views.

Because when readers spend more time on your site, they're way more likely to click the share button, subscribe to your list, or buy the products you recommend—or all of the above. (Plus, when readers stick around longer, your ad earnings go up, too.)

In this live + recorded video workshop, you'll get a step-by-step process you can use with any new or existing piece of long-form content to boost how much time readers spend on your site. And your content will officially be binge-worthy.

Will this workshop help you?

If you find yourself nodding along to any one of these (or more!), this workshop is for you...

I'm publishing new content regularly, but it doesn't seem to be moving the needle much
I work hard to put together new content, but I don't get much engagement—very few comments or replies to my emails (if any)
Fellow content creators in my niche with a similar amount of content seem to have more followers, subscribers, and/or customers
I hear about the impressive ad RPMs of other creators in my niche, but my RPM is...not that

If you can relate to any of the above statements, this workshop will help you boost how long readers are sticking around on your site. Because when that happens, you'll get more shares, subscribers, and purchases—and higher ad earnings.

Here's a sneak peek...

Inside this live + recorded workshop, you'll get a practical step-by-step process to boost how much time readers spend on your site, including:

The 3 essential factors that influence whether visitors will skim your content or stick around to actually read it
How to quickly uncover which content is engaging your readers deeply—and which content has room for improvement
Three 5-minute tweaks that will keep readers on your site longer (bonus: after you do them once for your site, you're done!)
A handy checklist of research-backed techniques you can complete in 30 minutes to an hour on any piece of long-form content to increase how much time readers spend on it

...and more. Ready to be binge-worthy?

After attending this workshop, here's what content creators had to say:

"I was honestly a little skeptical about how much of a difference this would make. But then I spent about an hour to update an archive post, and the results blew me away. One month later, readers were spending 33% more time on that post, my ad RPM increased 47%, and the post gained the coveted featured snippet spot on Google for its top keyword!" – Nicole
"I've already taken Kelly's Sticky Blogging course, so I wasn't sure what I'd get out of this workshop. I shouldn't have worried! The focus inside Sticky Blogging is on writing strategies. But this workshop gave me practical quick wins I could implement on any post to boost the time on page...without having to rewrite it. And by the way, I didn't even KNOW how to check my time on page before this workshop. After years as a blogger, how did I not know this already?!" – Claire
"You always hear from content marketing gurus that it's important to update old content. So I used to pull up an old post of mine with the intention to update it, but then I'd just sort of stare at it. I wasn't sure what I should be updating exactly, and I would start feeling like I had to rewrite the whole post. But after this workshop, I have a clear plan for how to update a post in less than an hour and get real results. For every post I touch, my time on page goes way up!" – Leah

What's inside...

This workshop is designed for busy content creators like you who need a step-by-step process for updating and creating content that will deliver real results.

You'll get...

The Workshop
In this live + recorded video workshop, you'll get 15 quick techniques you can complete in 30 minutes to an hour on any piece of long-form content to increase how much time readers spend on it, which will translate to more shares, a steady stream of subscribers, and higher revenue.
The Checklist
Use this one-stop checklist to make every piece of content binge-worthy. You won't have to keep referring back to the workshop replay because this checklist gives you one handy cheat sheet for everything we'll cover.
The Tracker
Track your efforts and save time using this Time on Page tracker. With this easy-to-use template, you'll get an at-a-glance analysis of your content and your progress so that you can make the most of your limited time.
The Support Group
As a follow-up to the workshop, you'll get access to a private peer-to-peer support community (it's not another Facebook group!) where you can connect with other content creators just like you who are prioritizing binge-worthy content. This is the perfect spot to share "aha" moments and lessons learned because we all know a rising tide lifts all boats.

About Kelly Holmes, Your Instructor

I've grown my own site—a parenting blog—from nothing into a thriving business that supports my family of six. Five years ago, my husband was even able to quit his corporate day job to stay home with our four kids. (Bless him!)

For more than 15 years before that, I worked as a professional writer and editor at a billion-dollar company with hundreds of communications professionals on staff.

Co-workers sent my boss emails saying I was the best writer and editor at the company. One person called me a "marketing minx" because of my knack for grabbing a reader's attention and never letting go. People throughout the company would seek me out to help craft communication to inspire customers or employees to take action.

Not because I had some inherent gift. Because I studied the craft of writing constantly. Studied, honed, and studied some more.

After a long career as a corporate professional and a freelance book editor and now in my role as a full-time content creator, I know what you need for binge-worthy content.

Is this training for self-hosted WordPress sites only?

The techniques we cover inside the workshop do not require any particular blogging platform. This workshop is designed for content creators on any platform, including Blogger, SquareSpace, Weebly, Wix, WordPress, and more.

How is this workshop different from your Sticky Blogging course?

The Sticky Blogging master class is a 5-week instructor-led class where we dive deep on the most important skill for your success as a content creator: how to write in a way that grabs the reader's attention, compels them to keep reading, and drives them to take action — whether that's to share your post, subscribe to your list, purchase your product, or whatever your goal is.

Short answer: Sticky Blogging is a writing course.

On the other hand, this workshop gives you a quick step-by-step process for boosting how much time readers are spending on your site. But we can't dive into writing techniques in this short 1.5-hour format, so if you're looking for a writing course, best wait for the next time Sticky Blogging opens for registration.

How much time will this workshop take?

The live video workshop will take approximately 1.5 hours to watch—or less than that if you catch the replay at 1.5x speed. And if you have to stop at any point, you can pause the video and come back later to pick up where you left off.

Before the workshop, you'll also receive an optional pre-work module. That module should take you anywhere from 5 to 30 minutes, depending on what you already have set up on your site.

Do I get lifetime access to the workshop and pre-work?

Yes! You get lifetime access to the workshop recording and all materials inside your course dashboard.

Will I need any special tools or programs to go through the workshop?

No. The tools we discuss inside the workshop are all free.

If you don't yet have Google Analytics set up for your site, you'll receive a pre-work module before the workshop to lead you through how to set that tool up.

Be binge-worthy.

Be Binge-Worthy:
A Workshop for Content Creators

Does it matter if readers actually read?

Will this workshop help you?

What kind of results can you expect?

Here's a sneak peek...

What content creators are saying...

What's inside...

About Kelly Holmes, Your Instructor

This is my guarantee to you.

Got a question?

Ready to have binge-worthy content?

Be binge-worthy.

Be Binge-Worthy:A Workshop for Content Creators

Does it matter if readers actually read?

Will this workshop help you?

What kind of results can you expect?

Here's a sneak peek...

What content creators are saying...

What's inside...

About Kelly Holmes, Your Instructor

This is my guarantee to you.

Got a question?

Ready to have binge-worthy content?

Be Binge-Worthy:
A Workshop for Content Creators